Consumers could have a new incentive to eat fruit after a study found that eating heavily pigmented produce such as carrots and plums makes people more attractive.

Researchers at St Andrews and Bristol universities studied the romantic relationship in between skin colour and attractiveness, and found men and women with a yellow skin hue were perceived as particularly healthy and attractive, the Grocer magazine reported.
They also established for that initial time that yellow pigments, or carotenoids, from particular fruit and veggies played a key role in creating yellowness in skin.

As component from the examine, forty volunteers rated 51 Scottish Caucasian faces for healthiness and attractiveness.
The outcomes is going to be published within the journal Evolution and Human Behaviour in March, the magazine said.
Ian Stephen, one with the scientists concerned inside the challenge, said the website link between yellowness and carotenoids opened up new strategies for encouraging young folks to eat much more fruit and greens, specifically as it took just two months of greater consumption to produce visible outcomes.
He told the Grocer: "Telling people they might have a heart attack in 40 years’ time if they don’t eat more healthily is one thing.
"What we can do is say, ‘This is what you could look in a couple of months if you increased your fruit and veg intake’."

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