Dannon said it had scientific evidence to back up its assertions, however the commission said that Dannon lacked enough healthcare evidence to create individuals claims.
The commission mentioned it had labored with 39 state attorneys common in its investigation that Dannon had agreed to pay out $21 million to individuals states to settle the costs.
“Consumers want and are entitled to correct info in terms of their wellness,” Jon Leibowitz, commission chairman, said within a statement. “Companies like Dannon shouldn’t exaggerate the power of scientific assistance for his or her goods.”
The commission said Dannon would no lengthier be allowed to create these wellness claims unless of course they had been approved by the Meals and Drug Administration, although the commission noted that these kinds of assessment was not typically needed.
The requirement, the trade commission said inside the statement, “will give Dannon clearer advice going forward and help ensure that it complies with the settlement purchase.”
In a statement, Dannon, that is based mostly in White Plains, mentioned it will be a lot more exact in creating product claims, particularly in generating it distinct that three servings every day of Activia was needed for relief of irregularity.
“After the complete assessment with regulators of Dannon’s scientific substantiation, constant using the F.T.C. standards, Dannon agreed to a lot more clearly convey that Activia’s beneficial effects on irregularity and transit time are confirmed on three servings every day,” the firm mentioned. “Dannon also agreed that DanActive won’t be marketed as a cold or flu treatment, which Dannon maintains it has by no means done.”
The statement additional that “the essence of Dannon’s advertising remains unchanged and can continue to be truthful and in compliance with all laws and regulations.”
In September 2009, Dannon announced it had settled a class-action lawsuit associated to its advertising from the two products. As part with the settlement, the company produced a $35 million fund to reimburse consumers and agreed to make alterations for the labeling and advertising of Activia and DanActive products.
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